At our core, we are driven by a singular mission: to empower men affected by Benign Prostatic Hyperplasia (BPH) to reclaim their confidence and live their lives without fear or limitation. Why? Because we believe every man deserves to feel secure and comfortable in his own skin, regardless of any medical condition he may face.

BPH is a prevalent condition among aging men, affecting approximately 50% of men over the age of 50 and up to 90% of men over the age of 80. It occurs when the prostate gland enlarges, causing urinary symptoms such as frequent urination, urgency, weak urine flow, and the dreaded dribble.

Our founder, Howard Allen, knows this struggle firsthand. Like many men with BPH, Howard began experiencing leaks and dribbles that not only impacted his physical comfort but also took a toll on his confidence and sense of self. Shockingly, he found that there was a significant gap in the market for products designed specifically to address this common issue.

Determined to make a difference, Howard set out to create a solution. But he didn't stop at merely addressing the symptoms of BPH; he envisioned a product that would revolutionize the way men experience comfort and confidence. Enter our co-founder, Penni Auster, a talented textile designer and Howard's cousin, who brought her expertise to the table.

Together, Howard and Penni embarked on a journey to develop innovative underwear that not only provides superior protection against leaks but also boasts a patent-pending fabric design that is soft, absorbent, and discreet. This is not your typical incontinence underwear with bulky padding; this is a game-changer.

But our mission goes beyond addressing this specific need. We want every man to experience the unmatched comfort and confidence our underwear offers, whether they have BPH or not. Because everyone deserves to feel comfortable and secure in what they wear, every day.

At the heart of our why is the belief that no man should be defined by his medical condition. We are here to empower, uplift, and inspire men to live their lives to the fullest, free from the limitations imposed by BPH. With our innovative underwear, men can step out with confidence, knowing that they are protected, comfortable, and ready to seize every moment.

Disclaimer: The content provided on this blog is for informational purposes only and should not be considered medical advice. Always consult with a qualified healthcare professional for diagnosis, treatment, and personalized medical guidance regarding benign prostatic hyperplasia or any other health condition.